Monday, April 26, 2010

Indianapolis and Eventology

The earlier part of last week found me in the Circle City - Indianapolis, gearing up for an intense two days with fellow industry professionals at Eventology 10. This information-packed conference, hosted by the fabulous Katasha Butler of KSherrie +Company, was an excellent chance for wedding creatives to get together and immerse ourselves in the "science" of the wedding business.

I was honored to deliver the opening address with Ali Phillps of Engaging Events By Ali (Chicago). Instead of doing the same old routine of welcoming guests, we decided to take the "tag team" approach and utilize our unique skills to round up the troops and get things started in a big way! My "first impressions" exercise was designed to show people the "face" they're displaying to those they meet for the very first time. Enlightening? Yes. Hilarious? Even more so. Defining? Most definitely. Judging by the remarks and commentary I received - I think it was a great way to break the ice and give folks a chance to take another look in their proverbial "mirrors".

For the next two days, we had the pleasure of hearing from such luminaries in the business such as Harmony Walton, Saundra Hadley, Terrica Skaggs, Lara Casey, Nashara Mitchell and Sasha Souza. Each presenter brought their own brand of magic and reasoning to the table for all to share, peruse and ponder. I think we all have so much to review and implement in our respective businesses...I know that I do!

Many thanks to Katasha and her team for putting together such a polished event. I had a great time meeting everyone and getting to know some of the people behind the online profiles. If you are in the wedding industry, make sure to put Eventology on your 2011 calendar. It's just that good!

**photo credit: Jen Badalamenti

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